I was happy to find out recently that my local Whole Foods now carries Saffron Road frozen halal certified food. I have never had halal before this summer and when I found certified beef ribs at my Costco only to find out that it was being fazed out, I bought a bunch and hoped for the best. Mashallah more companies will market to Muslims and carry items we can enjoy- inshallah halal will be as prevalent as kosher!
I found a good article about the business aspect of Whole Foods' campaign- it makes sense for them to have a Ramadan campaign because breaking fast meals can lead to big bucks. Its only online and social media most likely due to the crazy backlash from Best Buy's Eid-al-Adha flyer situation from 2009 (I remember seeing on the local news a guy who was going to boycott Best Buy just for acknowledging a Muslim holiday!) I actually bought some Saffron meals (Lamb Saag and Chicken Marsala) at $4.00 a pop for a somewhat small amount of food but I'm more than willing to spend it if its halal- very hard to find in my town. So things are improving for American Muslims, alhamdulillah!
sidenote- just found an article with misguided Christians slamming Whole Foods for selling food that is 'in the name of an idol" because the 'Muslim God is an idol" and its 'backdoor Shariah- God forbid and forgive their ignorance.
